A Jewellery Industry Professional with 14+ years of experience in design, marketing, and creative direction in the jewellery industry, Birgit Marie Herold-Schmidt has gained a comprehensive amount of industry-specific knowledge working with and for independent and established jewellery brands.

With a global and cross-disciplinary view and several awards gained within the jewellery industry, Birgit is a creative expert dedicated to the beauty of metals, gemstones, enamel, and beyond.

Her career milestones include being Creative Director of award-winning London-based jewellery brand SMITH/GREY, Visiting Lecturer at the Royal College of Art, and Head of Product and Design at an internationally operating jewellery manufacturer.

”AMBRE AZUR is my boutique consultancy dedicated to the world of fine jewellery.
Here, I offer a refined and holistic approach to brand building, tailored specifically to the needs of jewellery designers, brands and makers.”