Frequently Asked Questions (FAQ)

Q: What services does Ambre Azur offer?

A: Ambre Azur is a boutique creative agency focused exclusively on the jewellery industry. We provide holistic Brand Development, Product Development, Art Direction, Content Creation and Copywriting services – each tailored to fine jewellery brands seeking a distinctive and captivating market presence.

Q:  Who is behind Ambre Azur?

A: Founded and led by Birgit Marie Herold-Schmidt, MA (RCA), a jewellery industry expert with over 13 years of experience in design, marketing and creative direction. Birgit has held roles such as Creative Director at SMITH/GREY, Visiting Lecturer at the Royal College of Art, and Head of Product & Design at an internationally operating jewellery manufacturer.

Q:  What types of brands can you help?

A: We specialise in fine and demi-fine jewellery brands—startups to established houses—helping them define brand voice, elevate their design portfolio, create visually compelling campaigns and craft inspiring product narratives.

Q:  How does the branding process work?

A: Our process begins with uncovering your brand's story and unique positioning. We then translate this into a visual identity, packaging, content direction, and consistent brand messaging, ensuring that each element aligns strategically with your goals and target audience.

Q:  Can you assist with product and jewellery collection development?

A: Yes! We work with clients to expand current collections, develop new product lines, optimise packaging and POS, and ensure a perfect balance between creative exploration and commercial viability.

Q:  What is your approach to content creation and art direction?

A: We lead creative production from planning to execution, delivering high-end visuals and campaigns that genuinely reflect a brand's values and story. Services include social media content, lookbooks, photo shoots and art direction.

Q: Do you handle copywriting?

A: Absolutely. Specialist copywriting for the jewellery sector is part of our offering. We craft brand voice, marketing content and evocative product descriptions designed to engage and inspire action.

Q: What experience do you have in the jewellery field?

A: Birgit Marie brings more than a decade of hands-on experience, global industry insight, design and marketing expertise, plus multiple industry awards. Her background as a Creative Director, RCA lecturer, and Product & Design Lead gives Ambre Azur strong technical credibility and creative depth.

Q: How can I contact Ambre Azur?

A:  We'd love to hear from you! Reach us via email at hello@ambreazur.com, or call/message +43 676 930 1557. You can also connect with Birgit directly on LinkedIn.

Q: Where is Ambre Azur based?

A: We're headquartered in Vienna, Austria—registered as Ambre Azur e.U. under FN 620306 s, UID ATU80293736, based at Geusaugasse 37/10, 1030 Wien.

Q: Why choose Ambre Azur over a generalist agency?

A: Unlike general creative agencies, Ambre Azur brings specialist domain expertise in jewellery—deep knowledge of gemstones, metals, enamel, and jewellery-brand culture—ensuring branding work that echoes precisely with your target clientele and industry benchmarks.