For the love of jewels.

A jewellery industry expert with 12+ years of experience in design, marketing, and creative direction in the jewellery industry, Ambre Azur’s founder Birgit Marie Schmidt, MA (RCA) has gained a comprehensive amount of industry-specific knowledge.

With a global and cross-disciplinary view and several awards gained within the jewellery industry, Birgit is a creative expert dedicated to the beauty of metals, gemstones, and enamel.

Her career milestones include being Creative Director of award-winning London-based jewellery brand SMITH/GREY, Visiting Lecturer at the Royal College of Art, and Head of Product and Design at an internationally operating jewellery manufacturer.

Ambre Azur's founder Birgit Marie Schmidt, MA (RCA)
Smith Grey Radius Tales Lookbook Circulium Earrin Yellow Golden

„I believe that genuine connections and impactful brand experiences stem from being true to ourselves and our clients. Only authentic partnerships are successful partnerships.“


„Birgit is a motivator, a leader, a project manager, a teacher and above all, a talented designer with an excellent eye for design and presentation. I would bring Birgit on to any team and would highly recommend working with her.“

– Sadhbh Roux-Fouillet, founder of Fine Jewellery brand Isabella Roux

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